Google has quietly increased its YouTube Premium subscription prices for newcomers in the United States (via 9to5Google).
YouTube Premium individual subscriptions are now $13.99 per month, $2 up from the previous price of $11.99. Signing up for a monthly subscription from YouTube’s iOS app has also increased to $18.99, up from $15.99.
The annual plans have gone up from $119.99 to $139.99, showing an increase of $20, while the student plan has also gone up from $6.99 per month to $7.99 per month. The only plan that hasn’t changed is the family plan, which is still $22.99 per month.
YouTube is also increasing the price of Music Premium from $9.99 to $10.99 per month.
Google has yet to officially announce the price increases, but the increases are already evident on the YouTube Premium plan signup webpage. For non-subscribers, the YouTube Premium 1-month free trial offer is still in effect.
Existing subscribers will presumably be informed soon that they’ll start paying the new prices at some point, perhaps when their monthly or yearly memberships renew, but we’ll have to wait for an official announcement to know for sure.
In the UK and elsewhere, YouTube Premium subscription prices appear unchanged, at least for now.
YouTube Premium offers ad-free video playback, the ability to play videos while using other apps or while a device’s screen is locked, an option to download videos for offline playback, and more.
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