A 28-year-old businesswoman trimmed her lashes to prove her eyelash growth serum works, and now she sells a bottle every three minutes.
Kasey Giarratana used to spend $2,400 every year on eyelash extensions, so she decided to stop and start her own beauty business instead.
Giarratana and co-founder Michael Giarratana wanted to launch a brand that sold products that worked and were free from toxic ingredients, as some commercial eyelash serums could be potentially harmful.
“Some of the toxic ingredients used in commercial pharmaceutical eyelash serums use known carcinogenic and hormone-disrupting ingredients, such as Bitmaprost. This prostaglandin is a chemical compound with hormone-like effects,” he told the Daily Mail.
Giarratana claims that customers are “playing the dice with their health” when using these serums and that side effects can include darkening of the skin around the eyes, eyelid inflammation, eye pain, darkening of the iris, droopy eyelids, and thinning. or loss of eyelashes. .
“The real problem is that some eyelash serums marketed as cosmetics contain a synthetic version of the same prostaglandin analogue. These ingredients have the same potential side effects,” Giarratana said.
The Melbourne native launched Xali Organics in June 2021 and began selling her first product: a natural eyelash growth serum.
The co-founders made sure the product only had clean ingredients, and it is one of the only clean products on the market.
Product ingredients include purified water, hyaluronic acid, collagen, Cucurbita Pepo pumpkin seed extract, myristoyl pentapeptide-17, arginine, and vitamin B7.
It is formulated with advanced polypeptides to promote the thickness and length of eyelash growth.
Consumers can expect to see results in just one week, and in six to eight weeks, they will have a complete transformation.
But not everyone had faith in the natural product, which sells for $53.60 USD.
To prove that his natural serum works just as well as the ones on the shelves, on March 27, Giarratana trimmed his eyelashes and began documenting using his own serum to regrow them.
She livestreamed the growth process on social media, which caused sales to grow exponentially, and the sales keep coming.
“I risked the entire reputation of my business with this trick by cutting my eyelashes, and I am confident that they will grow back more beautiful and longer than ever, in a very short time using Xali Organics serum,” Giarratana said. .
“We are on track to make this the best month for our business,” he added.
Customers have left more than 100 reviews on the brand’s website, sharing photos of their results and positive experiences.
“I have been using this natural eyelash growth serum for only two weeks now and I am already noticing a noticeable improvement in the length and thickness of my eyelashes! I was skeptical at first but decided to give it a try after reading all the positive reviews and I’m so glad I did,” wrote one person.
“I have been using this eyelash growth serum for a month now and I am already seeing results!” someone said.
“I am so glad I found this serum. It has made my morning routine so much easier – I don’t have to spend as much time doing my eye makeup,” said another.
“I love that this serum is made with all-natural ingredients, it makes me feel good about what I’m putting on my lashes,” shared one customer.