It’s been five years since a “Cloverfield” movie hit our screens, but that seems to be changing now that a relic from the past has resurfaced since the franchise first launched. As fans of the JJ Abrams-produced monster movie franchise are no doubt well aware, secrecy and viral marketing have been a
trick much of the franchise from the beginning. Now, a bit of viral marketing tied to the original 2008 blockbuster that started it all has us thinking a shriek is imminent.
The Slusho website is back up after being offline for a while. In 2007, long before the release of “Cloverfield,” a website for the fictional drink appeared that featured an interactive game, though nothing directly related to the movie. (Everything was in the universe). In its current form, visitors to the website are greeted with happy animated characters and a tagline that reads, “You can’t drink just six!” You can then mix up your own Slusho using six flavors: Blueberry Zoom, Chocolate Rage, Mikan, Nashi, Banana Anime, and Strawberry Tasty.
Whether or not one cares about the website is inconsequential. The bottom line here is that this is our first real sign that progress is being made on the next “Cloverfield” movie, a project announced in early 2021. Has the movie already been filmed in secret, just like “10 Cloverfield Lane”? ? ? Will we have a surprise release like “The Cloverfield Paradox,” which premiered on Netflix right after the “Super Bowl” in 2018? Unfortunately, it is not clear at this time, but things certainly seem be happening
What exactly is this new Cloverfield movie?
All we know at this point is that JJ Abrams and Paramount are developing what is supposedly a direct sequel to “Cloverfield.” The last two “Cloverfield” movies took place in the absolutely same universe as the original film, but were essentially spinoffs that focused on completely different characters. Last we heard, Babak Anvari (“Wounds”) had been tapped to direct this new installment, with Joe Barton (“The Ritual”) penning the script. Naturally, almost nothing has been shared by way of official updates, given the secretive nature of these productions.
For its part, Paramount has every reason to make another one of these movies. “Cloverfield” was a huge success, grossing $172 million worldwide on a $25 million budget and proving that found footage could work on a large scale. “10 Cloverfield Lane” was equally successful, earning $108 million against a budget of $15 million. Even “The Cloverfield Paradox” was profitable for Paramount thanks to its deal with Netflix. In other words, the studio has made money off this franchise every time it’s gone to bat, and if this new movie really is a direct sequel to the original “Cloverfield,” that would be In fact get people talking. Here’s hoping we get something more concrete sooner rather than later.
The next “Cloverfield” movie doesn’t have a release date yet.
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Cloverfield’s Slusho Viral Website Is Up Again, Is This A Sign Of Monsters To Come? first appeared on /Film.