Life in plastic is now even more fantastic.
Barbie maker Mattel announced its first Down syndrome doll on Tuesday as the brand looks to expand doll diversity and representation, the Mirror reports.
The doll is part of the company’s Fashionistas line and costs $10.99.
“As the most diverse line of dolls on the market, Barbie plays an important role in a child’s early experiences, and we are dedicated to doing our part to counter social stigma through play,” said Lisa McKnight, executive vice president and chief executive officer. Barbie overall. and dolls.
“Our goal is to allow all children to see themselves in Barbie, while encouraging children to play with dolls that do not look like them.”
Working closely with the National Down Syndrome Society, Mattel said the organization “informed the design process from start to finish, including the doll’s sculpture, clothing, accessories and packaging.”
The Post reached out to both Mattel and the NDSS for comment.
“It was an honor to work with Barbie on the Down Syndrome Barbie Doll,” NDSS CEO Kandi Pickard said in a statement. “This means a lot to our community, who for the first time can play with a Barbie doll that looks just like them.”
“This Barbie serves as a reminder to never underestimate the power of representation,” Pickard continued. “It is a huge step forward for inclusion and a moment we are celebrating.”
Mattel revealed that the new Barbie will have a longer torso and shorter frame with a rounder shape and smaller ears.
The doll will also feature a flatter nose and will be dressed in a yellow and blue dress, representing the colors of Down syndrome awareness.
Barbie will also wear pink orthotics to represent children who need orthotics to support their feet and ankles.
“Her pink pendant necklace has three arrows to represent the third chromosome 21 that people with Down syndrome have, and they point outward to represent ascent and advancement,” the doll’s product description reads.
According to the CDC, Down syndrome occurs in children who are born with extra chromosomes and comes in several different forms.
The CDC also states that almost 6,000 babies born in the US have the disability.
In an effort to spread awareness about the doll, Mattel teamed up with 21-year-old British model Ellie Goldstein, who also has a disability.
“I am so happy that there is a Barbie with Down syndrome,” Goldstein told The Mirror. “Seeing the doll I was so overwhelmed, it meant so much to me and I am so honored and proud that Barbie chose me to show the doll to the world.”
“Diversity is important to me as people need to see more people like me in the world and not be hidden.”
The toy brand also made headlines in August 2022 when it announced it would be releasing a doll of Madame CJ Walker, the first female self-made millionaire.
Mattel said that the Barbie is available for pre-order now and is scheduled to arrive at select retailers this summer.