This nursing home was neglected.
The bosses of a UK nursing home have apologized for failing to catch an unfortunate typo that was included on a recent billboard.
Skelton Court, a facility for people over 65, recently posted posters advertising vacancies at its residence in Saltburn-by-the-Sea, England.
The ads featured a photograph of a young caretaker looking lovingly at an elderly man above the words: “Skeleton Court Nursing Home.”
Officials did not realize that an extra “e” had been added to the word “Skelton” and the billboards were subsequently put up in the local area.
A stunned man saw the serious mistake on a bus stop sign and shared a photo on Twitter.
“A new nursing home has opened in my parents’ town of Skelton,” they wrote below the image. “Bold name choice considering the age of many residents.”
The venue added the hashtag “#advertisingfail”.
The tweet quickly went viral, racking up hundreds of responses, including many from people who chimed in with their own jokes.
“They are short-staffed and have a minimal crew,” one joked.
“Speaking of a point of contention”, another joker.
However, some did not see the funny side of the unfortunate mistake.
“I noticed the sign when I passed by; I wondered at first if it was a bad joke,” local Martin Walker told The Sun. “But it seems that the printers have made a typographical error.”
“That can happen, but surely someone must have read them before they were put out there for everyone to see,” he added. “I’m not sure many people are interested in having their loved ones move to a place known as Skeleton Court.”
Nursing home officials were quick to apologize, insisting the typo was not a publicity ploy.
“We are very sorry for the error in the announcement,” they told The Sun in a statement. “We are removing it and we are investigating how it happened.”